After the disappointing box numbers from Justice League, Warner brothers have made some sweep changes to their creative teams. Warner Bros attempted to fast track their DC cinematic universe to match Marvel and the approach has backfired.
Warner Bros CEO Kevin Tsujihara says he wants DC Films to find their own identity, rather than copying Marvel.
“Warner Bros needs to continue doing what it’s always done: producing the biggest, most diverse slate in the business. That’s what’s made us successful. We can’t do what Disney’s done. It’s worked really, really well for them, but it’s not who we are. We need to continue to create a balanced slate of all types of movies and all genres,” Tsujihara said.
Warner Bros also admitted to the misguided decision not include Superman in the marketing campaign.
“The bizarre decision not to have Superman included in the marketing stopped ‘Justice League’ from potentially hitting $100 million opening weekend,” said one insider to the Wrap.
Can we blame a part of #JusticeLeague little success on the marketing visuals and posters ?
First, hiding Superman, when everybody knows (haha) he was in it… Lame ! And then, they look not very friendly and badly photoshoped. @WarnerBrosEnt pic.twitter.com/NwiBr7wmgw
— D Halphen (@SpiritDarko) December 26, 2017
Justice League will earn $96 million in its opening weekend. By comparison, Man of Steel opened to $116.6 million, Batman v Superman: Dawn of Justice earned $166 million in its first weekend, Suicide Squad earned $133.7 million in its opening weekend, and Wonder Woman has a record-breaking $103.2 million opening weekend.
VIA: The Wrap