Disney is continuing their push to dominate all streaming platforms.
Today the Walt Disney Company and Twitter announced a new content deal. The content includes Twitter content from ABC, Disney Channel, Walt Disney Studios and Marvel.
The Walt Disney Company and Twitter have announced a new deal revolving around content and advertising, which would bring content from Disney’s roster of ABC, Disney Channel, Walt Disney Studios, and Marvel properties to the social media platform.
ESPN also will announce live shows on Twitter (stay tuned).
“Now more than ever, social platforms are putting a major focus on and investment in sports-related content,” said Travis Howe, ESPN’s SVP Platform Ad Sales Strategy. “It is the new primary vehicle driving digital experiences to grow and engage audiences.”
Twitter said the Disney deal expands the depth and breadth of video content on its platform.
“The Twitter sports community is the digital roar of the crowd, so there is no better place to start than with ESPN to deliver credible, premium content to enrich that conversation,” said Matthew Derella, Twitter’s global VP Revenue and Content Partnerships.