Netflix and Mass Appeal have teamed up to produce a documentary featuring some of the giants of Hip-Hop. The latest trailer showcases Atlanta’s own T.I. and his growth as an artist and becoming the voice of the people.
Way back, when hip-hop culture was in its gestational phase, the powerful message therein didn’t go much further than the five boroughs of New York City. Today, rap music is the heartbeat of Mother Earth, and Netflix is the embodiment of the eyes from which she sees,” director Sacha Jenkins previously stated in a press release. “It is a great honor for Mass Appeal to work with Netflix to produce our new series Rapture. We’ve been telling hip-hop hop stories since ’96, and as natives we feel it is our duty to do the movement justice. Rapture is bangin’. Straight up.”
T.I.’s change of heart is more than just talk. The veteran rap impresario has taken it on himself to be one of hip-hop’s mouthpieces for both social justice and economic advancement. And while he is far from perfect, he’s often the first to chime in with a word of wisdom to the youth of a generation that grew up on his music — or sometimes, his more obstinate peers with the occasional reminder that they were all kids once, too.
Rapture will cover the music and lives of well-known artists like T.I., 2 Chainz, Just Blaze, Nas, and Rapsody as filmmaker Sacha Jenkins seeks to contextualize these figures in hip-hop culture and illustrate how hip-hop culture affects the whole world.
Rapture comes to Netflix’s service — as usual for the platform, with all of its episodes at once — March 30.