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Steve Stoute Teams Up With Google For United Masters

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Steve Stoute is one of the masterminds behind some of the biggest hip-hop artist of all time from Nas, to Dre, and Jay-Z. Now he is ready to change the music industry with a venture called UnitedMasters with $70 million in funding from investors including Google parent Alphabet Inc. The group is merging advertising and music for any artist.

UnitedMasters is ready to give musicians an alternative to exploitative record label deals. Musicians will pay UnitedMasters for what is being described as “the lowest price for distribution” to get their songs to stream on music sites, and the company, in turn, pays the streaming companies. UnitedMasters will, in some cases, get a small percentage of the money the artists make when their songs are streamed. In other custom deals with musicians, UnitedMasters may get a percentage of merchandise or ticket sales.

Now labels often want a cut of all of the artists’ revenue streams. “Label started doing 360 deals because they margins were drying up [as CD sales declined], but they weren’t providing a 360 service” Stoute chides. “I’m not making the records labels the ‘bad guy’” he qualifies, but declares “The models have to change.” Artists often complain that streaming doesn’t pay enough, but companies like Spotify pay out almost 70 percent of their revenue. It’s the labels withholding more than they deserve.

The San Francisco-based venture, which has been building a 40-person team, will help up-and-coming artists get their music on streaming platforms like Spotify and Pandora and use online tools to market the musicians and help them reach fans. The group, and the data it gleans will also help brands target certain types of music fans.

“We want to build a business that helps musicians, which is my passion, and also helps brands find a much more specific way of investing their money in the category of music,” Stoute said.

Artists can create accounts with UnitedMasters, but the team and its technology are also working to scour platforms like music-streaming site SoundCloud and YouTube to discover promising new talent. The group is working with 1,000 musicians, according to Mr. Stoute, who added that the artists will still own the rights to their music.

“Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle,” said ben Horowitz. “Being able to use music data and making it actionable so they can target and speak to these fans, that’s super important.”

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Kyle Kuzma Signs Deal With GOAT To Wear Rare Nikes

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Los Angeles’ Lakers’ second-year forward Kyle Kuzma has signed a deal with GOAT, the world’s largest marketplace for authentic sneakers, making him the first athlete to partner with a sneaker reselling platform.

“GOAT has inspired me to start collecting more seriously and build my style around sneakers,” said Kyle Kuzma. “People assume that, as an NBA athlete, you can get access to any kind of sneaker you want. When in reality, it’s hard to get the exclusive releases or shoes from the past, and feel confident they’re authentic. GOAT gives me a second chance at not only the limited releases I missed, but also the shoes I wasn’t able to afford growing up.”
“GOAT has always celebrated great athletes,” said Eddy Lu, co-founder and CEO of GOAT. “Kuzma is emblematic of the passion, focus, and determination that reflect what it means to be great. We couldn’t be more proud to have Kuzma represent the GOAT brand, and inspire others both on and off the court.”
Since the NBA removed its restrictions on what color sneakers players can wear on the court.  The deal will allow Kuzma to wear any color combinations of rare kicks.

 

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Adidas Releasing Limited Edition Waterboy Collection

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Adidas is officially releasing a Bobby Boucher jersey from 1998 classic Waterboy.

The jersey is apart of limited edition collection to celebrate Adam Sandler’s iconic character. The gear will feature the SCLSU (South Central Louisiana State University) Mud Dogs apparel from their Bourbon Bowl victory. Boucher was the linebacker that led the team to an epic comeback win 30-27.

The Adidas Bobby Boucher Mud Dogs’ replica jersey recreates the original Adidas Mud Dogs’ uniforms worn in the film. Centered around the classic orange home colorway, the jersey features Boucher’s name on the back, the #9 and the Bourbon Bowl Championship patch on the upper left chest. Additional design details include the royal blue and white striping across the sleeves and neckline.

The limited edition capsule collection will feature key pieces of apparel and accessories seen throughout the 1998 classic film have been recreated for fans of Bobby Boucher and the Mud Dogs, including the Bobby Boucher Mud Dogs’ replica jersey ($120), Coach Klein’s varsity jacket ($100), an SCLSU hat ($30) and SCLSU water bottles ($20).

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Chance The Rapper Goes Undercover As A Lyft Drive For Charity

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Chance the Rapper’s latest act of charity included taking people around Chicago as an undercover Lyft driver. In partnership with Lyft’s Round Up & Donate feature, Chance’s new Socialworks program New Chance Fund is raising money for Chicago’s Public Schools through the ride app.

“Together, Lyft and I have been giving back with Round Up & Donate for SocialWorks’ New Chance Fund,” said the Chicago native. “Now, we’re having some fun in my hometown, Chicago, as I go undercover as a Lyft driver. I hope this video encourages even more folks to give back just by taking a Lyft.”

“We share Chance’s commitment to investing in our communities and are proud to support Chicago Public schools through Round Up & Donate. We had a blast surprising fans with Chance as their driver while showing them how easy it is to donate to causes they care about,” said Austin Schumacher, Head of Culture & Entertainment Marketing at Lyft.

Earlier this month, Chance the Rapper announced that he’s donating $1 million to mental health services in Chicago at the second annual SocialWorks summit.

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