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Principles Of Becoming The Authority



When you think about Nick Fury, what comes to mind? Yes, he is a fictional character but he represents what you where you want to be in your career path. Nick Fury has no superpowers yet he heads one of the most powerful organizations in the world and has the world’s greatest superheroes working for him. He is the ultimate authority figure in the  workplace and we can all learn from some his practices. 

Competition for jobs is fierce, and salaries are flat. Whether you are working at the front desk, sales, or in the back office doing support, chances are that you’re working harder than ever just to stay even. When management sees you as part of a team, it’s hard to be noticed, appreciated and — more importantly — rewarded for your hard work. If management only knew the things you could do; if they knew they had an authority instead of a worker.

Brian Horn, co-host of Authority Alchemy, says he has the answer. He uses the following five authority principles to manage his clients’ public images and present each one as an industry leader. You can use the same five authority principles to redefine your value to your employer, your relationship with your job and to position yourself as the authority on your job.

The process begins with a simple redefinition.

Principle 1: I Help vs. I Am

The first thing you need to do is to change the way you think about your job and customers. What your customer or manager really cares about are the results of your work, not how you do what you do or the details around it. If you think of your job as answering phones or fixing stuff, that’s not what your boss wants. Bosses want their problems solved.

One of the easiest ways to redefine what you are and what you do is to start your job description with: “I help…” instead of “I am…”

Imagine that you’re at a party or networking convention (anywhere) and someone walks up to you and says, “Hey, what do you do?” It’s a common question. Rather than saying, “I answer phones…” or “I’m a real estate agent…” or “I’m a computer guy,” try this: Change that statement and make it begin with: “I help…”

This simple change forces you to talk about the results you provide. Defining your role in terms of the benefits you provide will begin positioning you as the guru, the expert, the educator and advocate. An example: A programmer might say, “I’m an SEO engineer” or “I’m a website designer.” A programming guru would say, “I help clients get more customers by making easy-to-find, high-converting websites.”

“I help” forces you to let them know the results you produce. Educating people about what is possible often ends up with people saying, “Oh, really? We need some of that.”

Don’t be the guy walking around trying to impress people. When someone asks what you do, instead of saying, “I’m an SEO strategist. I’m an internet marketer. I’m a web builder,” put it in terms like, “I help our business get more customers.” If you’re a real estate agent who specializes in helping first-time homebuyers, instead of saying “I’m a real estate agent,” you could say, “I help families get into their first house,” or, “I help families go through the process of buying their house if it’s their first time.”

So, put “I help” before saying what you do, whether you’re a receptionist, salesman or support tech. Take the time to develop that statement. Begin with “I help,” and you’ll be forced to define and verbalize the result that your company and coworkers are looking for.

The other half of that question is, “how?” Our programmer might say, “I get more customers by making our website findable online,” or the realtor might say, “I help first time homebuyers through the home-buying process.”

Define those two things, who you help and what you help them do. That makes you define yourself in terms of your passion, rather than a job title people aren’t all that interested in. They want results.

Give it a try. Start it out with “I help.” Make that your avatar, your mantra, and when people ask you what you do, the image you project is that of the expert, the guru, the educator, and the advocate.

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Malcom Jenkins Responds To NFL’s New Policy For The National Anthem



The NFL has decided to create a new policy that prohibits players from kneeling during the national anthem.

The league’s new national anthem policy, players are required to either stand for the anthem prior to a game, or stay in their locker room. If a player comes out for the anthem and kneels, their team would be fined, and commissioner Roger Goodell would “impose appropriate discipline.”

This comes off as the NFL owners trying to silence players and some players are not happy about the new policy.

“What ownersners did today was thwart the players’ constitutional rights to express themselves and use our platform to draw attention to social injustices like racial inequality in our country,” Jenkins said, per TMZ. “Everyone loses when voices get stifled […] While I disagree with this decision, I will not let it silence me or stop me from fighting.”

Jenkins also reaffirmed his support for the players that chose to protest.

“The national conversation around race in America that NFL players forced over the past 2 years will persist as we continue to use our voices, our time and our money to create a more fair and just criminal justice system, end police brutality and foster better educational and economic opportunities for communities of color and those struggling in this country,” he said.


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Kobe Byrant Was Shocked By Kanye’s Slavery Comments



Future HOF and Oscar Winner Kobe Bryant spoke out about Kanye’s recent slavery comments.

The NBA legend spoke with high school students at We Rise LA over the weekend, an event dedicated to inspiring future generations. In a video posted by TMZ, Bryant gave his two cents about West’s opinions during a Q&A session.

“I’m sure [I felt] the way everybody else here in this room feels,” Bryant admitted when a student asked about his response to the slavery comment in particular. “‘The hell are you talking about?’ I think that was my reaction as is everybody else’s reaction.”

Bryant continued, “The thing about our country is that you have the right to say whatever it is that you want to say. That’s the beautiful part about living in a democracy. Conversely, you have to take the responses that come after that as well.”

The athlete explained his theory that entertainers like Ye are “always in a state of growth,” challenging themselves and frequently questioning  their own opinions. However, in this case, Bryant’s opinion is firm: “Completely disagree.”

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JJ Watt Offers To Aid With The Funerals For The Victims Of The Santa Fe Shooting



Houston Texans defensive end J.J. Watt plans to cover the costs of the funerals of the victims of Friday’s mass shooting at Santa Fe High School.

Santa Fe High School was the site of the latest school shooting tragedy. Ten people were killed, nine of them students, and another 10 were injured at the Houston area high school on Friday after a 17-year-old gunman opened fire with a shotgun and a revolver in the school.

When the news hit Watt responded with a tweet about the tragedy that ended lives due to gun violence.

Watt responded by offering to help the families during the worst moments of their lives. J.J. Watt reached out to the school to provide the support he could for the families of the victims, offering to cover all funeral costs for those killed in the tragedy.

Watt has used his stature in the Houston community to help those in need after tragedies in recent years, most notably raising $37 million for Hurricane Harvey relief after it ravaged the city last August.

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