Michael B. Jordan is making a big impact for diversity behind the scenes with Warner Bros.
“The WarnerMedia family has introduced an approach that accomplishes our shared objectives, and I applaud them for taking this enormous step forward,” Jordan said. “I’m proud that our film, Just Mercy, will be the first to formally represent the future we have been working toward, together. This is a legacy-bearing moment.”
The goal is to ensure that all creative endeavors under the WarnerMedia roof go the extra mile to consider diversity and inclusion goals when staffing for positions in front of and behind the camera. WarnerMedia has pledged to issue an annual report examining the diversity stats for all of its productions in an effort to establish benchmarks to measure future progress.
“Inclusivity has always been a no-brainer for me, especially as a black man in this business,” Jordan said. “[But] it wasn’t until Frances McDormand spoke the two words that set the industry on fire — inclusion rider — that I realized we could standardize this practice. It allowed me to formally pledge my production company, Outlier Society, to a way of doing business.”
The initiative is a priority for new WarnerMedia CEO John Stankey.
“The core values of the WarnerMedia companies are built on doing innovative work in a manner that respects our creative partners, their aspirations and their individuality,” said Stankey. “I am proud of the progress that the leaders of our businesses have made, and we believe this is the next logical step to improve our content and cement our leadership in contributing to positive change in the industry.”