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Juicy J Backed Water Company Sells For $525 Million

Juicy J is celebrating after his investment in Core Water brand has paid off.

The company has been acquired by Keurig Dr. Pepper for $525 million. The Oscar-winning artists commented on the deal via Instagram typing, “The best investment I made in my life.”

Wholesale sales for CORE were between $70 and $80 million, while retail sales were close to $200 million. KDP expects to reel in $90 million in tax benefits as part of the deal.

β€œKDP has been an outstanding partner for CORE and I am certain that, under its ownership, CORE will continue to see tremendous long-term success,” founder Lance Collins said in a press release. β€œI am a strong supporter of the KDP strategy and business model and am looking forward to being a shareholder in the company.”

 

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