Jay-Z has had many roles in his career. After surprising fans with a joint album with his wife Beyonce, Hov was announced as the Creative Director for Puma.
“We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex. When Puma approached him about this opportunity, JAY-Z felt it “was something he wanted to be a part of,” according to Petrick.
Hov will have a hand in the players selected to join Puma’s basketball division, as well as assist in the art design and overall concept and direction of the brand.
“I can confirm that according to his deal with PUMA, JAY Z’s official designation is Creative Director. I referred to him today (as president of basketball) by an informal designation.” — Adam Petrick, Puma’s global director of brand and marketing
— Darren Rovell (@darrenrovell) June 19, 2018
The global shoe and sportswear company has announced the signings of top draft prospects DeAndre Ayton (Arizona), Marvin Bagley III (Duke), and Zhaire Smith (Texas Tech). Ayton is considered the unanimous favorite to go No. 1 to the Phoenix Suns in Thursday’s draft, while Bagley and Smith are also expected to go in the lottery.
“What’s important to him on a day like today is that it’s clear we’re making a serious push with players like Bagley and Ayton and Smith. We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused. It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball, all the aspects of culture around basketball as much as the on court presence that we will have,” Petrick added.
You wonder if FBI case changed typical quid pro quo of the deal. As in, Nike didn’t want to sign Bagley because of link. https://t.co/cKfjScVG0X
— Darren Rovell (@darrenrovell) June 18, 2018