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J.Cole Directs Royce Da 5’9″ Boblo Boat Video

Royce Da 5’9” and J. Cole head out on the “Boblo Boat.” Months after filming the visual, the rappers unleash the soulful, reflective clip.

The J. Cole-directed video plays out like a memory. It starts with a group of friends riding through the night, smoking, and stealing from a liquor store. They then break into a carnival before sleeping security guards wake up with a fury.

On the 808 Ray- and Cool & Dre-produced record, Cole teases a story about smoking for the first time as a 6-year-old. “We had no Boblo boat but I could note those times is like a Bible quote/ BC, before cell phones, the first time I would smoke/ I was 6 years old, but that’s for another chapter/ That’s for another story, to God be the glory,” he rhymes.

“I just want the fans to hear my evolution as an artist as well as me as a man and learn from my mistakes,” said Royce. “I think they got a little bit of that with Layers, but Book of Ryan is me letting it all out. We’ve been taught everything but the right way to do shit. I want to be an example to the younger artists and help out any way I can.”

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