Royce Da 5’9” and J. Cole head out on the “Boblo Boat.” Months after filming the visual, the rappers unleash the soulful, reflective clip.
The J. Cole-directed video plays out like a memory. It starts with a group of friends riding through the night, smoking, and stealing from a liquor store. They then break into a carnival before sleeping security guards wake up with a fury.
On the 808 Ray- and Cool & Dre-produced record, Cole teases a story about smoking for the first time as a 6-year-old. “We had no Boblo boat but I could note those times is like a Bible quote/ BC, before cell phones, the first time I would smoke/ I was 6 years old, but that’s for another chapter/ That’s for another story, to God be the glory,” he rhymes.
“I just want the fans to hear my evolution as an artist as well as me as a man and learn from my mistakes,” said Royce. “I think they got a little bit of that with Layers, but Book of Ryan is me letting it all out. We’ve been taught everything but the right way to do shit. I want to be an example to the younger artists and help out any way I can.”