Hulu is moving up in the streaming wars.
The streaming service grew to 25 million subscribers at the end of 2018, up by eight million from the year earlier, the streaming service announced Tuesday.
“In 2018, Hulu led the industry in attracting and engaging subscribers, building a powerful technology stack and cultivating a brand that both consumers and advertisers love,” Hulu CEO Randy Freer said in a statement Tuesday. “Looking ahead, Hulu is in the best position to be the #1 choice for TV – live and on-demand, with and without commercials, both in and out of the home.”
Despite Hulu’s growth, its subscriber count is still much smaller compared with rival Netflix Inc. As of Sept. 30, Netflix had about 137.1 million streaming members worldwide, according to the company’s recent quarterly filing. That number rose 25% from the comparable quarter in 2017 when Netflix had 109.2 million members.