H&M has been under fire after releasing a controversial ad a black boy in hoodie that read “coolest monkey in the jungle.” This created an uproar for the companies insensitive to use of the monkey as a racial slur for black people around the world.
The clothing brand has since issued an apology and announced plans to pull the hoodie from its shelves. But many are still calling on others to boycott by citing that it’s bad enough that it happened in the first place.
“We sincerely apologize for offending people with this image of a printed hooded top. The image has been removed from all online channels and the product will not be for sale in the United States,” wrote H&M in a statement obtained by Fox News. “We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”
Several celebrities including Diddy, T.I., and LeBron James, have since condemned the brand for the ad as well. The Weeknd, who released a collaboration with H&M last year cut all ties with the brand.
Artists have taken it upon themselves to reimage the ad in a positive direction.
I created this based off of @mrchrisclassic correction of @hm Error. A great role model and man I look up to wrote this message @mrchrisclassic : “I made this because I dont wanna see this young Kings face anymore with the shirt he was hired to wear by H&M. I'm almost certain the Persson Family and their $31 Billion wont care in Sweden but… this lil guy will see his pics and the mockery one day because the internet doesnt erase… so I just hope he gets to see this one or any like it that celebrate him.” . Tarajosu: I also want to say I don’t wear H&M or Zara or any of those types of brands. I wear offbrands and I don’t own more clothes than I can fit in my carry on luggage. I buy pieces that last or I make them last. Someone at H&M knew this would create controversy. So many issues to tackle. Don’t support brands that don’t support you. It’s simple. . #Mysavoirfaire #king #empowerment
Whenever the playing field has been leveled, we have ALWAYS come out on top. We were born to be great! Knock us down seven times, we will get up eight. It has been proven that, we weren't born to fit in, but to STANDOUT! Turning a negative situation into a positive one. #penciledcelebrities #breakthesilencechallenge #taketheirjobs