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Google Shutting Down Ticket Resellers

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Trying to buy tickets to your favorite events can be one of the most frustrating things ever. Resellers inflate the value of the tickets and hit you with more hidden fees. Google is trying to change that by making all ticket resellers go through certification if they advertise with Google Adwords.

“To be certified, resellers can’t imply that they are the primary or original provider of event tickets and must disclose to customers that they are a reseller,” Google announced Thursday. “Resellers must also tell customers that prices may be higher than the face value (the price offered by the primary provider). Prices must be broken down to show the values of included fees and taxes during checkout and before the customer provides payment information.”

The new change in policy starts in January. To get approved businesses must clearly disclose that they are a secondary seller, and not the primary ticket provider. The company’s name or URL must not imply that it is “official” or include the name of a band or actual venue.

A report on Vulture estimated that resell ticket market is $8 billion dollars annually. 20 percent of tickets for events end up in the hands of scalpers that price gouge fans. Live Nation and Ticketmaster recently launched the Verified Fan feature. Ahead of tickets for an event going live, fans can register their contact information—which is checked for authenticity—and then receive a unique that provides access to ticket sales. The Verified Fan feature reduced secondary market scalping by 90 percent.

VIA:  Billboard.com

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Kyle Kuzma Signs Deal With GOAT To Wear Rare Nikes

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Los Angeles’ Lakers’ second-year forward Kyle Kuzma has signed a deal with GOAT, the world’s largest marketplace for authentic sneakers, making him the first athlete to partner with a sneaker reselling platform.

“GOAT has inspired me to start collecting more seriously and build my style around sneakers,” said Kyle Kuzma. “People assume that, as an NBA athlete, you can get access to any kind of sneaker you want. When in reality, it’s hard to get the exclusive releases or shoes from the past, and feel confident they’re authentic. GOAT gives me a second chance at not only the limited releases I missed, but also the shoes I wasn’t able to afford growing up.”
“GOAT has always celebrated great athletes,” said Eddy Lu, co-founder and CEO of GOAT. “Kuzma is emblematic of the passion, focus, and determination that reflect what it means to be great. We couldn’t be more proud to have Kuzma represent the GOAT brand, and inspire others both on and off the court.”
Since the NBA removed its restrictions on what color sneakers players can wear on the court.  The deal will allow Kuzma to wear any color combinations of rare kicks.

 

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Adidas Releasing Limited Edition Waterboy Collection

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Adidas is officially releasing a Bobby Boucher jersey from 1998 classic Waterboy.

The jersey is apart of limited edition collection to celebrate Adam Sandler’s iconic character. The gear will feature the SCLSU (South Central Louisiana State University) Mud Dogs apparel from their Bourbon Bowl victory. Boucher was the linebacker that led the team to an epic comeback win 30-27.

The Adidas Bobby Boucher Mud Dogs’ replica jersey recreates the original Adidas Mud Dogs’ uniforms worn in the film. Centered around the classic orange home colorway, the jersey features Boucher’s name on the back, the #9 and the Bourbon Bowl Championship patch on the upper left chest. Additional design details include the royal blue and white striping across the sleeves and neckline.

The limited edition capsule collection will feature key pieces of apparel and accessories seen throughout the 1998 classic film have been recreated for fans of Bobby Boucher and the Mud Dogs, including the Bobby Boucher Mud Dogs’ replica jersey ($120), Coach Klein’s varsity jacket ($100), an SCLSU hat ($30) and SCLSU water bottles ($20).

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Chance The Rapper Goes Undercover As A Lyft Drive For Charity

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Chance the Rapper’s latest act of charity included taking people around Chicago as an undercover Lyft driver. In partnership with Lyft’s Round Up & Donate feature, Chance’s new Socialworks program New Chance Fund is raising money for Chicago’s Public Schools through the ride app.

“Together, Lyft and I have been giving back with Round Up & Donate for SocialWorks’ New Chance Fund,” said the Chicago native. “Now, we’re having some fun in my hometown, Chicago, as I go undercover as a Lyft driver. I hope this video encourages even more folks to give back just by taking a Lyft.”

“We share Chance’s commitment to investing in our communities and are proud to support Chicago Public schools through Round Up & Donate. We had a blast surprising fans with Chance as their driver while showing them how easy it is to donate to causes they care about,” said Austin Schumacher, Head of Culture & Entertainment Marketing at Lyft.

Earlier this month, Chance the Rapper announced that he’s donating $1 million to mental health services in Chicago at the second annual SocialWorks summit.

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