Def Jam Music will now be the soundtrack for the New York Jets.
The two iconic New York brands collaborate on exclusive content, music and in-game experience. Def Jam will provide unique content from its artists to enhance Jets fans’ in-game experience.
Scott Greer, Def Jam’s EVP of Marketing & Commerce, explains why the cross-promotion deal makes sense due to the intersection of football and Hip Hop cultures. Def Jam is also creating the Jets team anthem, which will be heard at all their home games as the team takes the field in MetLife Stadium this season.
“Collaborating with another iconic New York brand like the New York Jets to create content and original in-game music has a natural synergy for our brand and our audience, and is a great way for Def Jam to bring fans of the Jets and hip-hop together and broaden the reach for our artists,” Greer says.
— New York Jets (@nyjets) August 21, 2018
The video content series will feature interactions between Def Jam’s artists and Jets athletes. The video series will contain highlights of various elements from both Def Jam and the Jets throughout the season.