Marvel Studios and the Russo brothers used a lot of tactics to stop spoilers of Avengers: Infinity War. From releasing the movie at the same time globally in most markets to misinformation in the trailers. According to Joe Russo, it was all to protect the story from a more sophisticated audience.
“We have seen so much content that every average moviegoer has a level of sophistication in their ability to predict what is going to happen in a movie, which is why Anthony and I spent a lot of time trying to hide the secrets of [‘Avengers: Infinity War’], misdirect the way the trailers were cut, misdirect with information. It’s too easy for them to intuit what is going to happen.”
He also discussed how he sees movies changing thanks to Netflix and Marvel.
“I think all of this — Netflix, Marvel, ‘Star Wars,’ this massive moment of disruption we’re in — is really a function of audiences craving new kinds of storytelling,” Russo says. “I think we had a really nice run for 100 years of two-hour, two-dimensional storytelling, but I think over the next decade, decade-and-a-half, you’re going to see a radical shift in how stories are told.”