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Adidas Promises To Only Uses Recycled Plastics In Products By 2024

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Adidas is taking a step forward in becoming an eco-friendly company.

Adidas is planning to expand its use of recycled plastics well beyond its flagship shoes. The sportswear maker has promised to only use recycled polyester in its shoes and clothing by 2024. While the company’s Eric Liedtke didn’t provide a detailed roadmap in a chat with the Financial Times, he characterized it as a transition that will see Adidas take “right-sized bites” out of its budget to make the switch without hurting its profit margins. It’s no mean feat — about half of Adidas’ material is polyester right now, Liedtke said, so an “overnight” changeover isn’t in the cards.

A lot of that cost likely has to do with economies of scale. Recycled polyester can carry up to a 20 percent premium over the freshly-made variety, and it could prove daunting to process the material in Adidas-level quantities. The company is likely betting that refined techniques will bring the costs down over time. Adidas is planning on removing the plastics from their products, they won’t even use them in their offices, retail outlets, warehouses, and distribution centers, saving an estimated 40 tons of plastic per year, starting in 2018.

Let’s hope more companies are plan to incorporate eco-conscious designs in their products.

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Kyle Kuzma Signs Deal With GOAT To Wear Rare Nikes

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Los Angeles’ Lakers’ second-year forward Kyle Kuzma has signed a deal with GOAT, the world’s largest marketplace for authentic sneakers, making him the first athlete to partner with a sneaker reselling platform.

“GOAT has inspired me to start collecting more seriously and build my style around sneakers,” said Kyle Kuzma. “People assume that, as an NBA athlete, you can get access to any kind of sneaker you want. When in reality, it’s hard to get the exclusive releases or shoes from the past, and feel confident they’re authentic. GOAT gives me a second chance at not only the limited releases I missed, but also the shoes I wasn’t able to afford growing up.”
“GOAT has always celebrated great athletes,” said Eddy Lu, co-founder and CEO of GOAT. “Kuzma is emblematic of the passion, focus, and determination that reflect what it means to be great. We couldn’t be more proud to have Kuzma represent the GOAT brand, and inspire others both on and off the court.”
Since the NBA removed its restrictions on what color sneakers players can wear on the court.  The deal will allow Kuzma to wear any color combinations of rare kicks.

 

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Adidas Releasing Limited Edition Waterboy Collection

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Adidas is officially releasing a Bobby Boucher jersey from 1998 classic Waterboy.

The jersey is apart of limited edition collection to celebrate Adam Sandler’s iconic character. The gear will feature the SCLSU (South Central Louisiana State University) Mud Dogs apparel from their Bourbon Bowl victory. Boucher was the linebacker that led the team to an epic comeback win 30-27.

The Adidas Bobby Boucher Mud Dogs’ replica jersey recreates the original Adidas Mud Dogs’ uniforms worn in the film. Centered around the classic orange home colorway, the jersey features Boucher’s name on the back, the #9 and the Bourbon Bowl Championship patch on the upper left chest. Additional design details include the royal blue and white striping across the sleeves and neckline.

The limited edition capsule collection will feature key pieces of apparel and accessories seen throughout the 1998 classic film have been recreated for fans of Bobby Boucher and the Mud Dogs, including the Bobby Boucher Mud Dogs’ replica jersey ($120), Coach Klein’s varsity jacket ($100), an SCLSU hat ($30) and SCLSU water bottles ($20).

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Chance The Rapper Goes Undercover As A Lyft Drive For Charity

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Chance the Rapper’s latest act of charity included taking people around Chicago as an undercover Lyft driver. In partnership with Lyft’s Round Up & Donate feature, Chance’s new Socialworks program New Chance Fund is raising money for Chicago’s Public Schools through the ride app.

“Together, Lyft and I have been giving back with Round Up & Donate for SocialWorks’ New Chance Fund,” said the Chicago native. “Now, we’re having some fun in my hometown, Chicago, as I go undercover as a Lyft driver. I hope this video encourages even more folks to give back just by taking a Lyft.”

“We share Chance’s commitment to investing in our communities and are proud to support Chicago Public schools through Round Up & Donate. We had a blast surprising fans with Chance as their driver while showing them how easy it is to donate to causes they care about,” said Austin Schumacher, Head of Culture & Entertainment Marketing at Lyft.

Earlier this month, Chance the Rapper announced that he’s donating $1 million to mental health services in Chicago at the second annual SocialWorks summit.

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