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Adidas Promises To Only Uses Recycled Plastics In Products By 2024

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Adidas is taking a step forward in becoming an eco-friendly company.

Adidas is planning to expand its use of recycled plastics well beyond its flagship shoes. The sportswear maker has promised to only use recycled polyester in its shoes and clothing by 2024. While the company’s Eric Liedtke didn’t provide a detailed roadmap in a chat with the Financial Times, he characterized it as a transition that will see Adidas take “right-sized bites” out of its budget to make the switch without hurting its profit margins. It’s no mean feat — about half of Adidas’ material is polyester right now, Liedtke said, so an “overnight” changeover isn’t in the cards.

A lot of that cost likely has to do with economies of scale. Recycled polyester can carry up to a 20 percent premium over the freshly-made variety, and it could prove daunting to process the material in Adidas-level quantities. The company is likely betting that refined techniques will bring the costs down over time. Adidas is planning on removing the plastics from their products, they won’t even use them in their offices, retail outlets, warehouses, and distribution centers, saving an estimated 40 tons of plastic per year, starting in 2018.

Let’s hope more companies are plan to incorporate eco-conscious designs in their products.

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Real Life Kwik-E-Mart Is Open For Business

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The Simpson iconic store the Kwik-E-Mart now has a real-world location.

The store opened it’s doors on Friday in Myrtle Beach, South Carolina. The store will sale memorabilia associated with Bart Simpson, his parents, Homer and Marge, sisters Lisa and Maggie and the rest of the globally known characters from the town of Springfield.

“This is the first, world’s first authentic Kwik-E-Mart. Every inch of this store is themed, including bringing products to life,” Mark Cornell, senior vice president of attractions development with simEx-Iwerks Entertainment, told WMBF News.

“The products that are on the show, you can actually come and experience in the store first hand. Sort of like getting a taste of the show.” Back in 2007, 7-Eleven converted a few of their chains into small-scale versions of the convenience store as a way of promoting the release of The Simpsons Movie. This newly-opened Kwik-E-Mart offers fans a much more immersive experience that allows them to see (and even taste) what it would be like to actually live in Springfield.

There is also similar version of the store opened in Universal Studios Orlando.

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Snoop And Matt Barnes Team Up For Cancer Benefit

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Snoop Dogg and Matt Barnes continue to help support the fight against cancer. On Sunday, the two stars held the fifth annual Athletes vs. Cancer All-Star Weekend.

Barnes created the nonprofit Athletes vs. Cancer (AVC) in memory of his mother, who died just 26 days after being diagnosed with stage four cancer, according to the organization’s website.

“This nonprofit is a community of influencers — musicians, athletes, actors — who come together to bring awareness to cancer but also support families who are harmed by cancer,” said Holly Baird, communications director for AVC. “They provide scholarships, care packages and all-around support for families.”

Heisman Trophy winner Reggie Bush also participated at the event.

“I think everybody here has been affected in some way, shape or form by cancer. Obviously, it’s a nasty disease. It’s taken a lot of people way too soon. I’ve been affected by it, close family members, friends, co-workers, and so I’ve known Matt and Snoop for a long time and they’ve supported me for a long time, so it’s only right that I come to support them.”

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Randy Moss Pays Tribute To Police Brutality Victims

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Former NFL wide receiver Randy Moss is now in the NFL Hall Of Fame. Moss stepped to the podium with a tie with the names of victims from Police Brutality.

The tie had the names of including Eric Garner, Tamir Rice, Sandra Bland, Alton Sterling, and Travyon Martin to name a few.

“What I wanted to express with my tie was to let these families know they’re not alone,” Moss said. “I’m not here voicing, but by [having] these names on my tie, in a big platform like the Pro Football Hall of Fame, there’s a lot of stuff going on in our country and I just wanted these family members to know they’re not alone.”

 

 

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