Adidas is taking a step forward in becoming an eco-friendly company.
Adidas is planning to expand its use of recycled plastics well beyond its flagship shoes. The sportswear maker has promised to only use recycled polyester in its shoes and clothing by 2024. While the company’s Eric Liedtke didn’t provide a detailed roadmap in a chat with the Financial Times, he characterized it as a transition that will see Adidas take “right-sized bites” out of its budget to make the switch without hurting its profit margins. It’s no mean feat — about half of Adidas’ material is polyester right now, Liedtke said, so an “overnight” changeover isn’t in the cards.
A lot of that cost likely has to do with economies of scale. Recycled polyester can carry up to a 20 percent premium over the freshly-made variety, and it could prove daunting to process the material in Adidas-level quantities. The company is likely betting that refined techniques will bring the costs down over time. Adidas is planning on removing the plastics from their products, they won’t even use them in their offices, retail outlets, warehouses, and distribution centers, saving an estimated 40 tons of plastic per year, starting in 2018.
Let’s hope more companies are plan to incorporate eco-conscious designs in their products.